Kaifee has been a pivotal advisor to influential leaders such as Begum Nusrat Bhutto and a trusted confidant to Nawaz Sharif, Benazir Bhutto, and Imran Khan. His exceptional leadership is characterized by an innate ability to swiftly garner trust and loyalty, a quality that has been fundamental in building and expanding successful enterprises from the ground up. Renowned for his charisma and strategic insight, Kaifee is a highly sought-after media personality, revered by leading global networks including CNN, BBC, DW, Al Jazeera, and others.

Despite his exceptional success and renown in the international media arena, Nawab Kaifee’s entrepreneurial zeal remains unwavering. As he prepares to embark on his next ambitious venture with Eastern Television News, Kaifee is set to redefine the media landscape. Given his illustrious career and proven achievements, it is certain that he will soon ascend to the forefront of global media, expanding his influence well beyond Pakistan.

Between 2010 and 2012, ETN played a crucial role in supporting BBC Persian TV’s operations in Kabul, delivering in-depth training to field staff and providing cutting-edge live satellite broadcast facilities from BBC Studios. This collaboration not only underscores ETN's commitment to fostering strategic global media partnerships but also highlights its role in elevating the operational standards of international news organizations.

Since its inception in 1986, ETN has set the standard for comprehensive news coverage across Pakistan, from Sindh and Balochistan to Punjab, Khyber Pakhtunkhwa, Gilgit-Baltistan, and extending into Afghanistan. Renowned for its rigorous and insightful reporting, ETN has built a reputation as a reliable and esteemed partner for leading global media organizations.

ETN has been a pioneering force in transforming the Pakistani media landscape by opening doors for the private sector in 1985. ETN made history with "Masajid E Pakistan," the first privately produced program to air on Pakistan Television (PTV). Another notable achievement was the award-winning national song "Mojza," which was broadcast in response to India’s Prithvi missile test and Pakistan’s rapid development of the Ghauri and Shaheen missiles. These milestones not only underscore ETN’s role in shaping media innovation but also its significant contributions to national pride and global discourse.

In 2024, ETN is set to revolutionize the social media landscape with the launch of a new department led by Hassan Kaifee and Sonam Kaifee. This initiative is designed to deliver premium, platform-specific content across Facebook, Instagram, TikTok, YouTube, Pinterest, and LinkedIn. Our focus will be on producing high-quality stories in politics, economics, art and culture, film and drama, and sports, all meticulously tailored to meet the diverse needs and preferences of our audience, informed by their age, cultural background, and social interests. ETN’s foray into social media aims to offer authentic, impactful content that fosters positive, constructive engagement and enriches the lives of our viewers. We are thrilled to introduce our cutting-edge social media offerings, poised to provide transformative and meaningful experiences for our valued audience.

ETN has reached remarkable milestones in its journey, playing a transformative role in the global media landscape from Pakistan. Under the distinguished leadership of Nawab Kaifee, ETN has consistently exemplified the highest standards of journalism and media excellence, making a profound impact both nationally and internationally. As ETN embarks on its new venture into social media, it is poised to enhance its global influence and perpetuate its legacy of innovation and excellence, setting new benchmarks in the industry.

Written by:
Mr. Qamar Bashir,
Former Press Secretary to the President,
Former Press Minister to the Embassy of Pakistan
to France, Former MD, SRBC, CEO ATV